What is SEO? A Complete SEO Guide










This is a simple Google SEO manual for novices who need to research fundamental concepts of seo. It is a long tutorial so that it will give an explanation for what's search engine marketing and critical factors for buying #1 in Google SERP.

Let’s Start with Basics, you may have heard this word search engine marketing (Search engine optimization) normally and within the latest past, it becomes so popular around the arena due to increase in Internet users.

To recognize search engine optimization, you need to first recognize what's digital advertising and marketing?

There are  forms of advertising

Traditional Marketing: Advertising on newspaper, billboards, hoardings pump shall we, advertisements on radio, tv and so on.
Digital Marketing: Advertising on electronic devices like laptop, cellular phones, smartphones which includes SEO, SEM, SMO, PPC, Email Marketing, Affiliate Marketing and many others.
SEO is part of virtual advertising and marketing.

Let me ask one question if you want to buy a brand new phone you then’re what you may do?

Most in all likelihood you'll do the subsequent things.

You will look for the specifications and price of that telephone on Google.

You will click on on a internet site which is seen in pinnacle position in Google ranking.

If you get a great fee then you could buy that cellphone on line.

Right?

OK! So seo started out from here.

What you did above that clicked on websites which might be at a top position in Google ranking and there are several thousand websites which might be selling the equal smartphone.

And, every website owner wishes their website on top of Google ranking, that will get most clicks.

If clicks will boom then the sales of the product may also growth!

And, maximum vital factor is that you don’t ought to pay Google to get top function.

You, just need to observe Google’s webmaster guiding principle.

Search engine marketing Basics
What is SEO?
The complete form of search engine optimization is seo which sincerely way that create your web sites in this sort of manner that it's far cherished by means of search engines like Google, Yahoo, Bing etc.

If we talk approximately Google (Since it is a international leader within the seek engine class), it has two hundred+ tenet that may assist your internet site to gain a excessive role in Google ranking.

The procedure via which you make your internet site seek engine pleasant is referred to as seo or search engine marketing.

Search engine marketing Definition
Optimizing your internet site in step with the Search engine’s recommendations to improve web sites ranking in SERP (Search engine ranking role) is known as search engine optimization (Search Engine Optimization).

According to Wikipedia

Search engine optimization (search engine marketing) is the procedure of affecting the visibility of a website or a web web page in a web seek engine’s unpaid consequences—frequently referred to as “natural”, “natural”, or “earned” consequences.

Why is search engine marketing required?
Look, on the grounds that internet penetration is growing, as per one have a look at now peoples are spending greater time at the Internet than looking television (TV). So, no organization can survive without having a presence on the Internet.  If everyone needs to shop for something or wishes any type of offerings then their first step is to go looking on Google or on Bing.

User clicks at the hyperlink of website which is at the pinnacle position of Google rating.

Only completely optimized websites get pinnacle position in SERP for which you want to do whole search engine marketing of your website.

Scope of search engine optimization
My personal opinion is that the scope of search engine marketing is huge because conventional advertising like TV commercials, Paper advertisements, and hoarding are actually matters of the element. Now absolutely everyone desires to use digital technologies to sell their services and products.

Since the employer of any enterprise required to have a website, to optimize that website they need search engine marketing experts, so SEO gives incredible job possibilities.

Work as a freelancer: Most of the small search engine optimization jobs are outsourced from the USA, UK, Australia, and Canada to countries like India, Philippines, and Bangladesh and so forth.

An search engine marketing professional can earn money with freelancing; they can registrar on following freelancing marketplaces.

Fiverr.Com:  here you could promote your search engine optimization offerings by developing gigs, the minimal rate of each gig is $five, and you can set your charge for every gig.

Upwork.Com:  It is the most popular freelancing platform for virtual marketing services, right here you want to bid on each challenge (Job) published through a consumer. Every job may have one of the following rate codecs a) constant rate and b) hourly rate.

There are numerous other ways via which a seek engine optimizer can earn cash. Like

Blogging: Create personal weblog and write useful content to draw traffic. Earn sales with the aid of setting Google AdSense advertisements or through selling your ad inventories.

Affiliate Marketing:  Promote others products via your blog or website and earn a referral commission on each sale.

Search Engines:
Before understanding approximately internet site optimization and search engine optimization basics first you have to recognise about search engines like google and their functionalities.

There are several search engines like google like Google, Yahoo, Bing, Baidu, Yandex etc and each of then works inside the identical pattern.

Google is a leading search engine with approx. 75% marketplace percentage and it serves approx. 1 billion seek queries according to day


For any of above-given seek engine exceptional of content serve for user question is extra important than web sites search engine optimization optimization.

That’s why you can see several websites with 0 SEO optimization rank at top role in seek engine ranking.

How Does Search Engine paintings?
Since Google is the maximum depended on seek engine so from right here onwards I will explain every concept that is relevant to Google.  So you can read above heading as how does Google works.

Google in no way shared its secrets and in no way defined its functionalities.

But, primarily based on documents publishes by means of Google and research are carried out with the aid of a few professionals like Niel Patel, Jeff Bulla, Google basically has three predominant packages

Crawling
Indexing
Ranking
Crawling
: In easy terms crawling procedure of amassing information of web sites with the aid of Google crawler or spider.  This is the first step of the hunt engine rating manner.  With crawling search engines like google and yahoo bots/spider discovers new pages or new content material.

Crawling is a process by means of which search engines crawler/ spiders/bots scan a website and accumulate details about each page: titles, photographs, key phrases, other connected pages, and so forth. It additionally discovers up to date content at the net, consisting of new websites or pages, changes to present sites, and dead hyperlinks.

According to Google

“The crawling manner starts offevolved with a listing of web addresses from beyond crawls and sitemaps supplied by using website owners. As our crawlers go to those websites, they use links on those websites to find out other pages.”

Indexing
This is the second and maximum vital step of a search engine to rank any web page.  In very simple phrases, rendering or processing of web web page contents (Links, Images, content material and many others.) which search engine spider receives in crawling is known as seek engine indexing.

Search engine Index system everything which is found on a webpage like key phrases, photos, headings, hyperlinks and so forth. Google search Index compiles all the phrases it sees on an internet web page and their vicinity on each page and stores it at a database of billions of pages.

Ranking
 After crawling and indexing search engines’ spider store each bit of facts about web pages.  When the consumer inserts any query into the quest bar, the search engine indicates most relevant net pages in descending order in their relevancy, it's far referred to as seek engine ranking.  It takes the handiest a fraction of 2nd to complete the whole system

But how seek engine determined which webpage get the primary function and so that it will get 2nd and so forth? Let’s communicate approximately how Google comes to a decision internet site ranking.

Google does it by using asking questions like searched is key phrases are present in the internet site web page title and outline? Is searched key-word is found in heading tags (h1 to h6), website content material, anchor text, URL of the page? And is internet site getting one-way links from excessive authority websites?

The net pages which could offer answers of above questions in better ways get ranking in seek engine ranking function.

For the ultimate a part of the item, I will speak mainly Google search engine optimization techniques, and search engine marketing fundamentals are very comparable for different engines like google as well.

Type of Google search effects
Before going into information of the SEO optimization method, you must recognise that how many kinds of seek outcomes proven in Google seek end result page?

There are basically two forms of search consequences

Organic (Get through seo)
Inorganic (Ads)
Organic Search Results
 These are natural search results proven for any question,  it may be received by means of sturdy search engine optimization approach on aggressive key phrases.  Google indicates all relevant web pages but divides these effects by using 10 web websites in line with web page.

These are only natural effects (Or Free outcomes) and Google in no way accepts money from any internet site or enterprise to rank them at the top function.

To rank your internet site organically you want to study search engine marketing and comply with search engine optimization guidelines/Guidelines given via Google. These outcomes come to be a massive success for small agencies which don’t have a heavy advertising price range for classic marketing and Google pay in step with click on.

Types of Organic Search Results

Knowledge graph consequences
Carousel
Brand Knowledge Graph panel
Travel box
Route box
Google flights
Local effects
The nearby percent (the three-p.C.)
Local Knowledge Graph panel
Featured snippets
Rich solution
People additionally ask
Featured video
Organic search results
Regular natural effects
Rich snippets
Videos
Vertical seek results
Images
Social listings
Google news
Inorganic Search Results
 In Google search effects, inorganic outcomes are essentially advertisements that are proven above and under organic/search engine marketing outcomes.  These ads are shown on centered keywords and controlled thru Google Ads device. They look very much like normal search consequences but has the tag of word “Ad”.

Maximum 4 advertisements are proven above the organic search engine optimization seek results and most four commercials can be proven underneath ordinary results.

Benefits of Google advertisements:  Look getting search engine marketing rating on competitive keywords may additionally take time (approx. 2 to 3 months), so what you may do to get pinnacle role in Google rating?

Run Google advertisements! You can get pinnacle outcomes in just 2 hours.

Types of Inorganic Ads

Text Ads
Product Listing Ads
Hotel Ads
Submit Website to Google
search engine optimization optimization procedure starts offevolved with submitting your internet site in Google so that it can crawl your internet site content material and your internet site into search result web page.

Follow given steps to add your website to Google

Open Google Search Console

Click “Start Now” button and log in together with your Gmail e mail ID

Just below the emblem, you may locate web sites “Add belongings” option, click on it

A pop-up will open, write whole URL of your internet site (along with HTTPS or HTTP) and click “Continue”

Now you need to verify your possession of the website which means that Google wants to understand that are you real owner of the internet site?

There are numerous alternatives is available for verification, most desired is an HTML tag
Copy given HTML tag and region this code among <head> and </head> tag.

After putting HTML tag in website code, click on on verify

Note: in case you don’t put up website into Google seek console, still Google will locate it however it can take time.

Before going into information of each on-page and rancid-web page search engine optimization strategies, I need to speak about my golden rule of search engine marketing which “Focus on vacationer in preference to a search engine.”

You should have thought that why I am giving much less importance to go looking engine?

So, my question to you is, what is greater vital for a seek engine? SEO optimized internet site or a website with great content in line with users seek query?

The seek engine gives greater importance to websites where traffic spend extra time.

That’s why I said create content material for traffic and the quest engine will routinely find it irresistible.

SEO Techniques
This is the principle section of the complete article, here I am going to discuss all those strategies and methods by means of which you may make your internet site search engine friendly in order that your internet site can get a higher ranking.

Search Engine Optimization stands for making small changes on your website shape,  coding, and content to satisfy the quest engine’s exceptional suggestions.

Individually those modifications are very small however the aggregate of all changes can notably impact web sites ranking and visitors.

As in line with my point of view, there are  styles of SEO techniques

On-web page search engine optimization
Off-Page search engine optimization
On-Page search engine marketing: I actually have a completely easy definition of on-page search engine marketing strategies “search engine optimization alternate that are made inside the existing internet site to optimize it, is referred to as on-page SEO techniques, it consists of adjustments in meta tags, content material optimization, heading tags, website structure, inner linking, image optimization, URL structure, and responsive website design. ”

Off-Page search engine optimization:  Here is my definition for off-web page SEO “Website advertising strategies that are used to improve the ranking of a internet site in the search engine are known as off-page search engine marketing strategies which includes content material advertising and marketing, one-way link introduction, guest posting, and social media advertising”

Let’s move into information of on-web page SEO and Off-web page search engine optimization strategies in view that Google is biggest seek engine so all of the strategies may be mentioned according to Google’s webmaster’s hints. But, the method is very comparable for all serps like Yahoo, Bing, and others.

On-Page search engine optimization strategies in detail
Before making any changes on your website remember one factor that your predominant consumer is visitor NOT a search engine, so make simplest the ones modifications which appearance herbal and don’t distract site visitors. Do now not make any modifications which provide bad person experience to the traveler of your website.

Given website optimization techniques could be relevant for any types of website like the small company internet site, large website or non-public weblog.

Website Hosting
People who have know-how of search engine optimization fundamentals need to be thinking that website hosting is not part of on-page search engine optimization.

Somehow you're accurate because nobody considers web hosting is part of seo.

But, as in keeping with my factor of view hosting is a chief element in website optimization and plays an critical function to enhance the performance of a internet site.

Why?

Because of load time thing of seo.

Google gives a further benefit to the websites which load faster. According to a research, user closed approximately 70% of web sites which takes longer than 10 seconds to load.

Nowadays extra visitors comes from mobile devices so having desirable web hosting guarantees faster loading and higher ranking.

Never fall into the trap of reasonably-priced web hosting or unfastened website hosting because maximum of these include high load time and numerous regulations like server down, website crash, hacking, your information may be stolen.

Recommended hosting companies

Always do a little research earlier than buying website hosting in your website or weblog because you will need to use it for several years.  I already used numerous Indian and International web hosting affords, as in step with their overall performance here is my advice

Hostgator
Bluehost
WPX Hosting (Free For Three Months)
Having true website hosting can provide you with an additional part out of your competitors and your internet site might also get better rating very quickly.

Keyword Research
The key-word studies is a separate subject matter, in preferred, it is not part of on-web page SEO, but due to the fact that I am explaining all search engine optimization factor little by little that’s why I am discussing it here.

I actually have already written an in depth article for Keyword in SEO, refer this newsletter to recognise the classification of key phrases and their importance.

The key-word is the heart of on-web page search engine marketing optimization and “method of locating best key phrases is known as keyword studies.”

Let’s first understand what are keywords?

Keywords are queries or terms which user kind into Google search bar to get desired facts.  Keywords can incorporate handiest one word like search engine optimization, Cloths, Dogs or can include several words like What is search engine marketing, seo or a way to do search engine marketing and so on.

Now, the query is the way to find best key phrases for our internet site?  Or which key phrases are first-class for our website?

Keyword studies process consists of reading historic information like traffic and competition at the individual keyword.

The ideal key phrases are the ones who've more traffic and much less opposition.

There are numerous free and paid equipment are available for key-word studies, my hints are given beneath.

SEMrush (Free/Paid)
Google Ads Keywords Research Tool (Free)
Both these gear are equally proper however SEMrush is better due to the fact they share greater statistics than Google commercials keyword studies tool.

Find under key-word research procedure the usage of SEMrush device.

Open SEMrush device by means of typing SEMrush.Com
Type any time period (key-word/word) which you assume fine describe your internet site or any word on which need your internet site in Google and click on on seek.
Now a dashboard might be open that have numerous portions of statistics for your key-word and different associated keywords.
Initially, you want to recognition on keywords, Volume, keyword difficulty (KD) and Competition.
Select the ones keywords which have properly search volume and less keyword problem and competition.

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